Plastics in a circular economy

Commitment to nature

Owner and Data Controller 

Better Plastics

Owner contact email:


The user must read these Terms of Use and Privacy carefully before using the website These Terms of Use and Privacy can be accessed through the hyperlink at the bottom of each page on our website. We advise the user to print and save a copy.

The use of the website http://betterplastics.agenciacriativa.pimplies the unreserved acceptance of these Terms of Use and Privacy, which include our Privacy Policy.

These Terms of Use and Privacy are in addition to the special conditions valid for each type of product or service available on the website.


The user undertakes to:

(a) not to use the website for illegal purposes or effects that could harm the rights of Better Plastics or third parties and, in particular, not to use the website to distribute illegal or harmful information, or information that is considered objectionable, discriminatory or offensive to Better Plastics or any third party;

(b) not disturb access to the website, to Better Plastics' computer systems, alter the site, use it to transmit computer viruses, computer hacking, computer worms, etc., or commit illegal acts that may be qualified computer crimes;

(c) not infringe any patent, trademark, trade secret, copyright, database right or other intellectual property rights of any person or entity;

(d) not to assume the identity of any person or entity including, uttering false information or otherwise lying about your connection to a person or entity;

(e) comply with these general conditions of use.

If the user does not comply with these obligations, Better Plastics reserves the right to immediately prohibit and block access to its website and network without compensation.


Information on the website

Whilst Better Plastics has made every effort to ensure that the information included on the website is correct at the time of entry into operation, Better Plastics cannot be held responsible for any errors or omissions or any information that may be incomplete, incorrect or may no longer be up to date.


Intellectual property / Copyright and trademark indication

Copyright and all property rights on the website and all its content are reserved by Better Plastics. Names of companies, brands and products or services displayed on the website may be the registered trademarks of their respective owners.

The user is not granted any right or license to use any trademarks and, therefore, the user agrees not to alter, rent, loan, sell, distribute or create derivative works based on the content of the website http://betterplastics.agenciacriativa. pte/or the products and services available on the website, in whole or in part.


Any failure by Better Plastics to exercise or enforce any right or provision of these Terms of Use and Privacy will not constitute a waiver of such right or provision. If any provision of these Terms of Use and Privacy is held by a court of competent jurisdiction to be invalid, the parties agree that the court shall attempt to enforce the parties' intentions reflected in the provision, and the remaining provisions of the Terms of Use and Privacy remain in effect. . The titles used in these Terms of Use and Privacy are for reference purposes only and have no legal or contractual effect.


Types of Data Collected

Among the types of Personal Data that the website http://betterplastics.agenciacriativa.ptre collects, by itself or through third parties, there are: e-mail, first name, last name, Usage Data, Cookie, telephone number, address, name company, country, city, billing address and various types of Data.

Full details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanatory texts displayed prior to the collection of Data.
Personal Data may be freely provided by the User, or, in the case of Usage Data, collected automatically when using
Unless otherwise specified, all Data requested by are mandatory and failure to provide this Data may make it impossible for to provide its Services. In cases where specifically states that some Data is not mandatory, users are free to stop communicating this Data without any consequences for the availability or functioning of the Service.
Users who have doubts as to which Personal Data are mandatory are invited to contact the Owner.
Any use of cookies – or other tracking tools – by or by the owners of third-party services used by will serve the purpose of providing the Services requested by the User, in addition to other purposes described in this document and in the Cookies Policy.

Users are responsible for any Personal Data of third parties that are obtained, published or shared through this Service ( and confirm that they have the authorization of these third parties to provide the Data to the Owner.

Mode and place of data processing

Processing method

The Owner will take adequate security measures to prevent unauthorized access, disclosure, alteration or unauthorized destruction of the Data.

The Owner undertakes to implement appropriate physical, electronic and management processes to safeguard and help prevent unauthorized access to personal information and to preserve the security of the Data. These processes take into account the sensitivity of the information we collect, process and store and the current state of technology. Owner follows generally accepted industry standards to protect submitted personal information, both during transmission and upon receipt, including the use of electronic safes and tokenization services from external service providers. However, no method of transmission over the Internet or a mobile device or an online storage method can be considered 100% secure. Therefore, while the Owner may use commercially accepted means to protect personal information, it cannot, however, guarantee its absolute security and consequent use inconsistent with this Privacy Policy.

The Owner assumes no responsibility for information that is disclosed as a result of errors in transmission, unauthorized access by third parties or other causes beyond its direct control. The User is recommended to act responsibly as he must also play an important role in protecting his information. You must not share your username, password or other sensitive information about your account with anyone. If the Owner receives instructions with a username and password, he will always assume that these instructions have been previously changed.

Data processing is carried out using computers and/or qualified IT tools, following organizational procedures and means strictly related to the indicated purposes. In addition to the Owner, in some cases, the Data may be accessed by certain types of persons in charge, involved with the operation of, sales, marketing, legal administration) or external persons (such as suppliers technical service contractors, hosting company, IT companies, communication agencies) appointed, when necessary, as Data Processors by the Owner. The updated list of these parts may be requested from Owner at any time.

Legal basis for processing

The Owner may process the Personal Data related to the User if one of the following hypotheses applies:

  • Users have given their consent for one or more specific purposes; Note: In accordance with some legislation, the Owner may be allowed to process Personal Data UNTIL the User objects to this action (“opt-out”), without having to rely on consent or any other legal basis below. This, however, does not apply whenever the processing of Personal Data is subject to European data protection legislation.;
  • the provision of the Data is necessary for the fulfillment of a contract with the User and/or any pre-contractual obligations of the same;
  • processing is necessary for the fulfillment of a legal obligation to which the Owner is subject;
  • the processing is related to a task that is performed in the public interest or in the exercise of an official authorization in which the Owner is vested;
  • processing is necessary for the purpose of legitimate interests pursued by the Owner or a third party;

In any case, the Owner will gladly cooperate to clarify the legal basis that applies to the processing, and in particular if the provision of Data is a mandatory requirement by law or contractual, or a necessary requirement to enter into a contract.


The data is processed at the Owners' headquarters of operation, and in any other places where the parties involved with the processing are located. 

Depending on the User's location, data transfers may involve the transfer of User Data to a country other than their own. To find out more about the place where such transferred Data is processed, users can check the section containing details on the processing of Personal Data.

Users also have the right to be informed about the legal basis of Data transfers to countries outside the European Union or to any international organizations governed by public international law or formed by two or more countries, such as the UN, and about the security measures taken by the Owner to protect your Data.

If any such transfers occur, users will be able to find out more about it by checking the relevant sections of this document or by asking the Owner using the information provided in the contact section.

Conservation period

Personal Data will be processed and stored for as long as necessary for the purposes for which they were collected.


  • The Personal Data collected for the purposes related to the performance of a contract between the Owner and the User will be kept until such contract has been completely fulfilled.;
  • Personal Data collected for purposes related to the legitimate interests of the Owner will be kept for as long as necessary to fulfill such purposes. Users will be able to obtain specific information about the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to keep the Personal Data for a longer period whenever the User has given his authorization for such processing, while such authorization has not been withdrawn. In addition, the Owner may be obliged to keep Personal Data for a longer period on all occasions when it is obliged to do so in order to comply with a legal obligation, or in compliance with a mandate from an authority.

As soon as the retention period expires, the Personal Data will be deleted. In this way, the right to access, the right to erase, the right to correct and the right to portability of data cannot be enforced after the expiration of the retention period.

The purposes of processing

Data relating to the User is collected to allow the Owner to provide its Services, as well as for the following purposes: Accessing third-party service accounts, Contacting the User, Viewing content from external platforms, Optimizing and distributing traffic, managing tags, Anti-spam protection, Remarketing and behavioral objective, Registration and authentication, contact management and messaging, Interaction with live chat platforms, Interaction with social networks and external platforms, Interaction with data collection platforms and others third parties, Thermal mapping and session recording, Payment processing, Data transfer outside the EU and Statistics.

Users will be able to obtain additional detailed information about such processing purposes and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed information about 

the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:


  • Contact User

    Mailing list or newsletters (

    By subscribing to the newsletter or marketing communications, the User's email address will be added to the contact list of those who may receive email messages that contain information of a commercial or promotional nature about . Your email address may also be added to this list as a result of your subscription to this service ( or after making a purchase, with your consent.

    Personal Data collected: e-mail and full name.

    Contact form (

    By filling in the contact form with their Data, users authorize http://betterplastics.agenciacriativa.pta to use these details to respond to requests for information, quotation or any other type of request as indicated by the title of the form.

    Personal Data collected: e-mail, full name and telephone number.

  • Statistics

    Os serviços contidos nesta secção habilitam o Proprietário a monitorizar e analisar o tráfego da web e podem ser usados para rastrear o comportamento do Utilizador.

    Google Analytics (Google Inc.)

    Google Analytics is an internet analytics service provided by Google Inc. ("Google"). Google uses the data collected to track and examine the use of this service ( to prepare reports on activities and share them with other Google services.
    Google may use the data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data collected: Cookies and Usage Data.

    Place of Processing: USA – Privacy Policy – ​​Opt Out. Privacy Shield Participant.



  • Interaction with social networks and external platforms

    This type of service allows interaction with social networks or other external platforms, directly from the pages of this service ( The interaction and information obtained by are always subject to the User's privacy settings on each social network. If a service that allows interaction with social networks is installed, it may collect traffic data for the pages where the service is installed, even when users are not using it.

    ShareThis (Sharethis Inc.)

    ShareThis is a service provided by ShareThis Inc. which displays a widget that allows interaction with social networks and external platforms, as well as sharing content from Depending on the configuration, this service may display widgets belonging to third parties, such as social media managers where interactions are shared. In this case, the third parties that provide the widget will also be informed about the interactions and Use of Usage Data on the pages where this service is installed.

    Personal Data collected: Cookies and Usage Data.

    Place of processing: USA – Privacy Policy.


  • Payment processing

    The Payment Processing Services allow to process payments by credit card, bank transfer or other means. To ensure greater security, provides only the information necessary to execute the transaction with the financial intermediaries that operate the transaction.
    Some of these services may also enable timed messages to be sent to the User of, such as email-based invoices and other notifications.

    Paypal (PayPal Inc.)

    PayPal is a payment service provided by PayPal Inc. that allows users to make payments online.

    Personal Data collected: various types of Data as specified in the service's privacy policy.

    Place of Processing: See PayPal's Privacy Policy – ​​Privacy Policy.


  • Anti-spam protection

    This type of service analyzes the traffic of this service (, potentially containing Users' Personal Data, with the aim of filtering parts of the traffic, messages and content that are recognized as SPAM.

    Google reCAPTCHA (Google Inc.)

    Google reCAPTCHA is a SPAM protection service provided by Google Inc.
    Use of reCAPTCHA is subject to Google's privacy policy and terms of use.

    Personal Data collected: Cookies and Usage Data.

    Place of processing: USA – Privacy Policy. Privacy Shield Participant.


  • Registration and authentication

    By registering or authenticating, the User allows this service ( to identify him and give him access to dedicated services. Depending on what is described below, registration and authentication services may be provided by third parties. In these cases, may access some Data stored by these third-party services, for registration or identification purposes.

    The Owner uses the information we collect from and about the User for various purposes, including:

    • Process and respond to your requests;
    • Understand the actions of users (visited services, preferred features, usage patterns, etc.), improve the contents and features of the Services provided (such as customizing the contents to the interests observed), process and complete transactions and make special offers; 
    • Administer the Services available and diagnose technical problems; 
    • Send communications at the User's request and that are of interest to the User; 
    • Generate and review reports and conduct research on the use base and usage patterns of the Services; 
    • Provide customer support service; 
    • Give information and notices about the User's account;
    • Performance of obligations and defense of rights in any contracts entered into between the User and Better Plastics, including payments and collections. 

    Direct registration (

    The User registers by filling out the registration form and providing Personal Data directly to

    Personal Data collected: city, date of birth, email, address, billing address, full name, telephone number, country.


  • Data transfer outside the EU

    The Owner is authorized to transfer the Personal Data collected within the EU to third countries (ie any country that is not part of the EU) only in accordance with a specific legal basis. Any such transfers of Data will be based on one of the legal bases described below. Users can ask the Owner to know which legal basis applies to which specific service.

    Authorization-based transfer of data abroad (

    If this is the legal basis, Users' Personal Data will be transferred from the EU to third countries only if the User has explicitly authorized the transfer, after having been informed of the possible risks due to the absence of an adequacy decision and appropriate safeguards. In such cases the Owner will inform users correctly and obtain their explicit consent through the Service

    Personal Data collected: various types of Data.


  • View content from external platforms

    This type of service allows the User to view and interact with content hosted on external platforms, directly from the pages of this service ( and to interact with it. If this type of service is installed, it will be able to collect web traffic data for the pages where the service is installed, even when users are not using it.

    Google Fonts (Google Inc.)

    Google Fonts is a typeface preview service provided by Google Inc. which allows http://betterplastics.agenciacriativa.ptin to incorporate content of this type into its pages.

    Personal Data collected: Usage Data and various types of Data as specified in the service's privacy policy.

    Place of processing: USA – Privacy Policy. Privacy Shield Participant.

    Google Maps widget (Google Inc.)

    Google Maps is a map viewing service provided by Google Inc. which allows to incorporate content of this type on its pages.

    Personal Data collected: Cookies and Usage Data.

    Place of processing: USA – Privacy Policy. Privacy Shield Participant.

Users' Rights

Users may exercise certain rights, with respect to their Data, processed by the Owner.

In particular, users have the rights to do the following:

  • Withdraw your consent at any time. Users have the right to withdraw their consent in cases where they have given their prior consent to the processing of their Personal Data.
  • Object to the processing of your Data. Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than their consent. Additional details are provided in the specific section below.
  • Access your Data. Users have the right to know whether their Data is being processed by the Owner, to obtain disclosures about certain aspects of its processing and to obtain a copy of the Data being processed.
  • Check and ask for rectification. Users have the right to verify the accuracy of their Data and to request that it be updated or corrected.
  • Restrict the processing of your Data. Users have the right, under certain circumstances, to restrict the processing of their Data for any purpose other than storing them.
  • Have your Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to demand the deletion of their Personal Data from the Owner.
  • Receive your Data and have it transferred to another controller. Users have the right to receive their Data in a structured format, used in a common way and able to be read by machines and, if technically feasible, to have them transmitted to another controller without any impediment. This determination applies subject to the Data being processed by automated means and that the processing is based on the User's consent, on a contract in which the User is one of the parties, or on pre-contractual obligations of the same agreement.
  • File a claim. Users have the right to file a complaint with their competent Data Protection Authority.

Details about the right to object to processing

In cases where Personal Data is processed in a public interest, in the exercise of an official authorization, in which the Owner is invested, or for the purposes of the legitimate interests pursued by the Owner, users may object to such processing by providing a reason related to your situation, in particular to justify the objection.

Users should be aware, however, that if their Personal Data is processed for direct marketing purposes, they can object to such processing at any time, without providing any justification. Users can refer to the respective sections of this document.

How to exercise these rights

Any requests to exercise users' rights can be directed to the Owner through the contact details provided in this document. These requests can be exercised at no cost and will be fulfilled by the Owner as soon as possible and in all cases within a period of less than one month.

Cookies Policy


Cookies consist of pieces of code installed in the browser, which help the Owner to provide the Service in accordance with the purposes described. Some of the purposes for which Cookies are installed may also require user consent.

In cases where the installation of Cookies is based on consent, such consent may be freely withdrawn at any time by following the instructions provided in this document.

Technical cookies and Cookies that serve aggregated statistical purposes

  • Activity strictly necessary for the operation of the Service

    http://betterplastics.agenciacriativa.ptusa Cookies to save browsing preferences and optimize the user's browsing experience. Among these Cookies are, for example, those used for setting language and currency preferences, or those for managing first-person statistics used directly by the Website Owner.


  • Activity regarding recording preferences, optimization and statistics

    http://betterplastics.agenciacriativa.ptusa Cookies to save browsing preferences and optimize the user's browsing experience. Among these Cookies are, for example, those used for setting language and currency preferences, or those for managing first-person statistics used directly by the Website Owner.

Other types of Cookies or third parties that install Cookies

Some of the services listed above collect statistics on an anonymous and aggregated basis and may not require user consent or may be managed directly by the Owner – depending on how they are described – without the assistance of a third party.

If any service operated by a third party is listed among the tools below, they may be used to monitor the user's browsing habits - in addition to the information exposed herein and without the Owner's knowledge. Please see the privacy policy of the listed services for more detailed information.


How can the User provide or withdraw consent for the installation of Cookies?

In addition to what is set out in this document, the user can manage Cookies preferences directly from their own browser, and prevent – ​​for example – third parties from installing Cookies.

Through browser preferences, it is also possible to delete Cookies installed in the past, including Cookies that may have saved the initial consent for the installation of Cookies by this website. Users can find information on how to manage Cookies in their most frequently used browsers at the following address: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Internet Explorer.

In relation to Cookies installed by third parties, users can manage their preferences and withdraw their consent by clicking on the removal link – if provided – or by contacting the third party. Notwithstanding the foregoing, the Owner informs that users may follow the instructions provided in the following linked initiatives of the EDAA (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow users to select their tracking preferences for most advertising tools. The Owner recommends that users use these features in addition to the information provided in this document.

Additional information about the collection and processing of Data

Legal action

Users' Personal Data may be used for legal purposes by the Owner, in court or in the stages leading to possible legal action arising from misuse of this Service ( or related Services. 

The User declares to be aware that the Owner may be obliged to reveal the Personal Data upon request from government authorities duly legitimated for this purpose.

What happens if I don't reveal my personal data

Except as provided in the following point 4.2, the personal data that we ask you to provide us, including e-mail address, address, telephone number, are necessary for the processing of your order and for the purchase of the products on this website, in order to to carry out obligations arising from applicable laws and regulations or to provide other services provided on this website and requested by you. 
Refusal to provide us with some personal data may prevent us from processing your order for the purchase of products or the provision of other services on this site, such as Customer Support. 
Failure to provide your personal data may justify our refusal to process your order for the purchase of products on this website or for the provision of services. 
The disclosure of your personal data beyond what is necessary to comply with legal or contractual parameters or to provide the services requested by you is optional and has no effect on the use of this website or its services and the purchase of products.  
We will inform you if your personal data is mandatory or optional, marking with an asterisk (*) the information that is mandatory to fill. Failure to fill in the optional data will not result in any penalty.  
Disclosure of sensitive data is never requested and is prohibited.

Additional information about the User's Personal Data

In addition to the information contained in this privacy policy, may provide the User with additional and contextual information about specific services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, http://betterplastics.agenciacriativa.pte and any third party services may collect files that record the interaction with logs) or use other Personal Data (such as IP address) for this purpose.

Information not contained in this policy

Further details on the collection or processing of Personal Data may be requested from the Owner at any time. Please see contact information at the beginning of this document. 

How “Do Not Track Me” requests are handled does not support “Don't Track Me” requests. To determine whether any of the third-party services you use honor “Do Not Track Me” requests, please read the privacy policies.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time, by communicating to its users on this page and possibly within this Service http://betterplastics.agenciacriativa.pte/or – to the extent that it is technically feasible and legally – sending a notice to users through any contact information available to the Owner. It is highly recommended that this page be consulted multiple times in relation to the last modification described at the bottom. 

If the changes affect the processing activities carried out on the basis of the User's consent, the Owner will collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly or in relation to other information – including a personal identification number – allows the identification or identifiability of an individual.

Usage Data

The information collected automatically through this (or third-party services contracted on this Service (, which may include: the IP addresses or domain names of the computers used by the users using, the URI (Uniform Resource Identifier) ​​addresses, the date and time of the request, the method used to submit the request to the server, the size of the file received in response, the code numeric that indicates the status of the reply server (positive result, error, etc.), the country of origin, the characteristics of the browser and the operating system used by the User, the various details of time per visit (for example, the time spent on each page within the application) and details about the path followed within the application, with special reference to the sequence of pages visited and other parameters about the d's operating system device and/or the User's IT environment.


The person using which, unless otherwise specified, coincides with the Data Subject.

Data Holder

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public administration, agency or other body that processes Personal Data on behalf of the Controller as described in this privacy policy. 

Data Controller (or Owner)

The individual or legal entity, public administration, agency or other body that, alone or together with others, determines the purposes and means of processing Personal Data, including security measures relating to the operation and use of this Service (http:// The Data Controller, unless otherwise specified, is the Owner of this Service ( this App)

The means by which the User's Personal Data is collected and processed.


The service provided by as described in the relative terms (if available) and on this website/application.

European Union (or EU)

Unless otherwise specified, all references in this document to the European Union include all current member states of the European Union and the European Economic Area.


Small units of data stored on the User's device.

Legal information

This privacy statement has been prepared based on provisions of multiple laws, including Arts. 13/14 of Regulation (EU) 2016/679 (GDPR - General Data Protection Regulation). 

This privacy policy refers only to, unless otherwise stated in this document.


Last Update: May 25, 2018